%A Madureira, Loide %A Marques, Célio Gonçalo %D 2018 %T Health communications management in social media %K %X We all became content producers with the new Web 2.0. This new interaction in social media brought fundamental changes to business because people find an easier way to express their displeasure, reaching a large audience. Situations that were contained, now can assume a large scale if not properly addressed and contained. Companies have understood this necessity, however health institutions have not yet taken this step. The main objective of this paper is to create an easy to use model that allow social media monitoring, so that institutions can respond properly in crisis situations, preventing the oversizing of the problem. %U http://superavit.ipt.pt/index.php/superavit/article/view/35 %J Superavit %0 Journal Article %R 10.26358/srgivol3ar35 %P 57-66%V 3 %@ 1646-480X %8 2018-04-06